Posts Tagged ‘Google’

How To Make Money With Google Adsense By Adding Simple Text Ads On Your Website: Making Money With Google Adsense Made Simple And Easy (Paperback)

Wednesday, August 26th, 2009

How To Make Money With Google Adsense By Adding Simple Text Ads On Your Website: Making Money With Google Adsense Made Simple And Easy

Here’s a little of what you’ll learn inside of “How To Make Money With Google Adsense By Adding Simple Text Ads On Your Website”: – How YOU can get Google to stream ads onto your website for free. – How Google Adsense ads are specially selected to match your site’s topic. – How YOU earn money every time a visitor to your site clicks on one of the ads. – The difference between putting ads where they’ll be seen on your site and where they’ll be overlooked – How YOU can get killer content for your site that you don’t have to write yourself! – How YOU can use a few simple tools to direct massive amounts of traffic to your site. – How YOU can automate your content, yet avoid being blacklisted by the major (more…)

A Threat to Your Wordpress Blog: Duplicate Content

Tuesday, August 25th, 2009

Blogging is extremely popular these days. And the most popular stand-alone blog engine is Wordpress. It is flexible, has many useful featires and there is a lot of eye-catching templates for it. But those who have a Wordpress blog must be aware of a serious problem that can cause your blog to be removed from Google’s search results. The problem is: Duplicate Content.

WordPress content management system which, when used with the default configuration, is not duplicate content proof. In fact this CMS is capable to render almost 100% of your content duplicate. As usual the fault of the system has roots in its advantages. WordPress has many features facilitating blogging and linking, such as RSS feeds to posts and comments, trackback URLs, monthly archives and so on. In the same time this variety of URLs returning similar or identical pages represents a clear case of duplicate content.

WordPress And Duplicate Content

The first evidences of duplicate content produced by your WordPress CMS can be found in your sidebar. They are category pages and monthly/daily archives. Category pages store your articles posted under the same topic-a category. Such pages have no unique content; they are just a collection of your previous posts. Monthly and daily archives also simply group your previous articles by the date of posting. Sometimes when you have only one post in a given day, the archive page for the date and your post are totally identical.

The next case of duplicate content is even more prominent. It can be your home page itself. If it contains not excerpts but the full text of your posts, then it duplicates your post pages. This also applies to the “next/previous entries” pages-those accessible via /page/2, /3, /4 etc.

Feeds. Search engine spiders crawl all the content they can reach and of course this includes RSS feeds too. The additional problem with them is that Google may choose to display your RSS URL in the search results over the link to the original post. In this case the user who clicks this result will see an XML formatted page which is not “human-friendly”.

Trackback URLs. Many WordPress templates add trackback links after posts. This links enable authors to track who links to their posts. Usually, if your post URL looks like “yoursite.com/2006-11-30/yourpost/” its trackback URL will be “yoursite.com/2006-11-30/yourpost/trackback/”.

Identical meta-description. By default WordPress doesn”t provide a tool to add unique meta description tags to your posts, and they either have none or share a single site-wide description. Having no meta description at all is a disadvantage, as a properly written one can make your snippet stand out in a SERP. Having an identical description for all your pages is a threat, as Google might get them filtered out as too similar.

Because of the duplicate content Google search can return less desired URLs (such as feeds or archives instead of original posts); your pages can be moved out of their index, or placed into the supplemental results, which are rarely displayed to users.

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The Basics of Making Money with Blogs And AdSense

Tuesday, August 25th, 2009

Google AdSense is undoubtedly the most popular Pay Per Click (PPC) program in the industry today. By enrolling your site under the said program, AdSense will display a series of ads on your pages. You stand to earn every time a visitor of your clicks on these ads.

They don’t have to buy anything, mind you. They just have to click on the ads and nothing more. These ads are by no means random. They are contextually relevant, meaning, they are assigned based on their relevancy to the subject of your site.

Could a blog substitute for regular sites when it comes to making money through AdSense? Yes people, blogs can also be provide an additional income stream through AdSense! In some aspects, a blog is a more efficient tool for this purpose.

There are people online today making six figures per month from Adsense alone. Unbelievable but true!

There are three determinative factors for the success of a site enrolled under the AdSense program.

1. The Cost Per Click (CPC) that is carried by the ads assigned to your site.

2. The number of page impressions, or simply put, the amount of traffic that passes through your site. If you garner a lot of page impressions, you have a better chance of acquiring a lot of clicks.

3. The Click Through Rate (CTR), which is the number of clicks your ads get per the number of visitors that visit your pages. The higher your CTR, the more you stand to earn.

CPCs are a given. If you’re dead set on a subject for your blog, then you will just be attracting a certain group of ads. But if you wish to make a blog for the primary goal of making money online, then you have to choose the right keywords before everything else.

Basically, your blog will be assigned certain ads based on the keywords prevalent in its entries. There are some keywords that will attract ads that pay high, and there are those that will attract ads that pay low. The trick is in finding the high paying keywords around which you will create your blog.

Here are some tips that will help you find those keywords with relative ease:

* Create an account at www.adwords.google.com . Adwords, of course, is the advertising partner of AdSense. When you become a member, you could take a peek at how much the going rates are for certain keywords.

* Visit www.adsensearena.com . This is one of the very few sites that give information about high paying keywords for free. It would rather be kept a secret by those who discovered it, so keep it quiet;-).

The number of your page impressions really depends on the traffic that you can generate for your blog. Blogs would have an easier time with this because, as we’ve previously discussed in past lessons, search engines love them. But of course, this is not set in stone. If your competitors, for example, are also using the blogging strategy, then you’re all in equal footing.

To get the edge, do try David Pankhurst’s special report on How To Conquer Your Niche With Wordpress. David will share some absolutely mind blowing techniques that will tremendously boost your blog’s page rank through a simple manipulation of the Wordpress software. Check out his report at http://www.malkeenan.com/top10tricks.

Increasing your CTR is an entire subfield in itself! There are a plethora of strategies dedicated for this purpose. We have discussed some of these tactics in my newsletter, as well as my own blog at http://www.malkeenan.com/blog . These include the choice of ad design, the placement of the ads, and the colors to be used, among other things. I’m telling you, increasing your CTR has become a science of sorts in recent months!

In the next article, I will discuss some really advanced strategies that will blow you away.

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The Easiest Way to Make More Money From Google Adsense on Your Own

Sunday, August 23rd, 2009

It’s unfortunate that a lot of people start their online business without considering whether there is a market for whatsoever they are starting. I have seen several websites that were meant to fail right from the beginning .The best way to start any online venture is discover if there are people hungry for whatever you want to set up.

Keyword research is the same as market research for offline businesses. You must have adequate knowledge of this. Go to http://www.freekeywoenerickeywordsrds.wordtracker.com and search with pointers such as tips, help, guide, how to and solution. Using all these, you will be able to discover different niches that people are particular about.

Most times its good for you to frequent forums and discover what people are always talking about, you would discover that some people deal on more issues than others and you would discover that there are potentials in such niches.

If you know of some forums, visit them regularly and get involved. Spend a lot of time at the forum and see the discussion trends. Look at what people are talking about more than anything else and see the potentials in such discussions; a niche business is waiting for you there. The discovery is that there are people hungry for information or help in that niche and you should be the to give it to them.

Another way to start a successful business with Google Adsense or any online venture is by watching out for important trends and settling up a business along that line. Myspace.com is a popular social networking website and a lot of business have been created off it. One great example of the websites that took their root from Myspace is http://whateverlife.com, a website offering free graphics for a section of myspace users and the young lady is making so much from Google Adsense.

If you are going set up a website or blog, you would need content. Quality content will make people come back to your blog and become part of your online community. You must always update the content of your website/blog for people to keep coming back.

When starting off with a content-driven site, I usually recommend two things. I suggest they either start in an area they are knowledgeable in or get PLR articles in the niche they know nothing about. The beauty of the Internet now is that you need not know anything about a niche, yet you can be a success in that niche. There are people whose primary duty is to supply private label products that everyone can use to kick-start and sustain their online ventures.

After discovering a niche you wish to target, you will need to decide how you want to launch out online. You can design a website or set up a blog or even a forum to reach your target market. Your website can be a simple or a programmed website e.g, a portal, this depends on what you intend to achieve with your online business. If you ask me, I would rather you start with wordpress.com.

A lot of people start off their blog on the free blogger platform and I know people whose blogs have been deleted without any prior notice to the owners. I know we are all inclined to free stuff but they all come with a price and it may leave a sour taste in your mouth when it is paid.

I always advice everyone to go on full “dot com” websites and if you choose this, Wordpress is the best blogging platform to use because of all its professional features and ease of use. I use wordpress and blogger from Google for all my blog.

The next step is to register a free account with Google.Before you do this, your platform must be already online if you have a blog, it must have contents. This is because the Adsense programme is not automatic.

Google would take a look at your platform in order to ensure you comply with their terms. To register a free account, just visit: http://www.google.com/adsense.

The next step is what makes the difference in your online business and that is bringing traffic/people to your website, this is where a lot of people get stuck and it determines who fails or succeeds in any online venture. Let me say this to all and sundry, people don’t know your website exists unless you put it in front of them.

A lot of people focus more on having a website that they lose focus on this important task. The fact is that there are billions of websites and am not sure anyone has the time to visit all of them unless the ones he/she knows.

It is your duty as an online publisher to always promote your websites because this is what determines what you go home with at the end of the day.

Once you have mastered all the steps above, it is your duty to keep multiplying your effort by increasing your online platform. The secrets behind earnings online are multiple websites. The first step is to understand the basics and when you do, you won’t have any problem multiplying your effort. I used to be surprised at the income of some internet marketers until I found out that they have a lot of websites contributing to their income funnel.

On a last note, I will like to let you know that as a beginner, it wasn’t easy for me. As a beginner, don’t expect instant success because it won’t just happen, but keep at it and you will be celebrated one day.

First make a conscious effort to master all it takes to succeed because if it is all about money, you will get frustrated when it does not come so quickly as you expected it to and you may conclude it is not working. Give it all it takes for it to work.

 

 

 

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Wordpress Knocks Out Google’s Blogger In Building Niche Blogs

Sunday, August 23rd, 2009

When it comes to building and creating profit pulling niche blogs Wordpress really shines and really beat Blogger.com heads down.

If you didn’t know, Blogger is a free blogging software owned by Google. You can set up a blogging account in three easy steps and start blogging.

On the other hand, Wordpress is a very popular blogging software. The easiest way to install and set up Wordpress would be to do a one click installation from the Cpanel of your hosting account.

Now, Wordpress is more than just a blogging software.

In the past when blogging first evolved, marketers did not give it much thought…until they discovered the power of syndication through RSS feeds.

With Rss feeds, they can now reach out to a target markets they normally would not have been able to.

You can liken the Rss feeds to the different channels on the radio station. It allows your message to be broadcast to targeted groups of people. For example, classical channel appeals to classical music lovers an so on.

You can create Rss feeds with Google’s Blogger, however additional setup is required.

Wordpress has an in-built syndication function, unlike Blogger.com where it still needs some configuration.

In addition, Wordpress has some powerful features that make it a marketer’s dream tool:

(a) Automatic Pinging

Wordpress will automatically ping the blog directories listed each time you publish a post.

This notifies the blog directories of your blog updates, and can bring more traffic and visitors to your blog.

(b) Categories

It might not seem like a big deal, but when you realize that you can name the category using keywords you want to target, then BAM!

It hits you like a rock. You can have multiple categories named using keywords you want to target, and write your post under that category. With proper planning and carefully spreading the same keyword in your post, you can achieve higher Search Engine rankings easily.

This is where Google’s Blogger lose out.

Google’s Blogger does not provide any category support. If you want to target selected keywords, you need to manually create the links and manually tweak the Blogger template.

As you blog gets bigger and you post more often, this can become a nightmare.

(c) Plugins
Plugins give Wordpress additional functions and features. All you need to do is upload the Plugin file, Activate the plugin file and you’re set to go.

Example plugins would include Google Adsense plugins where you can insert Adsense plugins with the click of a button. Or Chitika Ads plugins, again to display contextual ads and let you make more money with your blog.

(d) Easily change the theme of your blog (site)
With Wordpress, everything is just point and click (or plug N play). You can easily change the theme and layout of your Blog without having to learn about web design.

Design is important since a good design can appeal, attract and keep your readers coming back. Changing your blog design also keeps your niche blog ‘refreshing’ in terms of look and feel.

This is why Wordpress knocks out Google’s Blogger when it comes those serious about building long-term profitable niche blogs.

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