Archive for August 4th, 2009

Blogger, Wordpress, Sub-domain, Sub-directory, New Domain – Oh My!!

Tuesday, August 4th, 2009

When it comes to setting up your Blog, there are many options and it’s enough to drive you crazy.
Here is some information for each option…
Blogger Versus WordPress
- WordPress offers a lot more customization and has more marketing and SEO power.
- Some people think since Google owns Blogger it gives you a boost – that is not true.
- Blogger has more rules you must follow and it could potentially limit a marketing technique or tactic.
My experience and personal opinion is that any Blog is better than no Blog but if you want to get the most out of your Blog – go WordPress.
There are other Blog platforms as well, but I consider the two main contenders to be WordPress and Blogger so that is all I have commented on.
Once you’ve decided on your Blog platform, you then have to decide on your Blog structure.
There has been a lot of debate about a Sub-Domain versus a Sub-Directory versus setting up a new domain.
A sub-domain would be: blog . yoursite . com
A sub-directory would be: yoursite . com/blog
A whole new domain would be: newdomain .com
If you go with a whole new domain, then you have no “trust” and history built up and it may take longer for the Blog to get picked up.
It used to be that a sub-domain was treated as its own separate site with a root directory so you got the benefit of link juice and you potentially got more listings in the SERPs (search engine results pages). Since December 2007, Google states this is no longer the case. So you aren’t really getting any extra link juice from this structure.
Matt Cutts, the public face of Google had this to say about sub-domains versus sub-directory (as related to the December 2007 change):
“Note that this is a pretty subtle change, and it doesn’t affect a majority of our queries. In fact, this change has been live for a couple weeks or so now and no one noticed. The only reason I talked about the subject at PubCon at all was because someone asked for my advice on subdomains vs. subdirectories.”
He then goes on to say: “My personal preference on subdomains vs. subdirectories is that I usually prefer the convenience of subdirectories for most of my content.
A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news .google. com or maps . google . com, for example.
If you’re a newer webmaster or SEO, I’d recommend using subdirectories until you start to feel pretty confident with the architecture of your site. At that point, you’ll be better equipped to make the right decision for your own site.”
Although his feedback wasn’t directly related to setting up Blogs, it still applies. So, based on that feedback, and my own personal success and experience I too vote for a sub-directory.
Don’t forget, you may as well make it as search engine friendly as possible and rather than just call the sub-directory Blog (ex: yoursite . com/Blog) you could use a keyword or short keyword phrase (ex: yoursite . com/keyword-Blog or yoursite . com/keyword-phrase-Blog)
So in summary – any Blog is better than no Blog, but to get the most power from your Blog, go with a WordPress Blog in a sub-directory named with a keyword on your own server. Make sure you learn about all the necessary plugins and configure them properly to get the most out of your Blog. Hey – that sounds like a great article topic. Stay tuned!

Jennifer Horowitz is the Director of Marketing for EcomBuffet.com. Since 1998 Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Jennifer is the editor of the popular Spotlight on Success: SEO and Marketing newsletter. Follow Jennifer and stay current on SEO, marketing, social media and more. http://twitter.com/EcomBuffet
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How to Write Impressive SEO Press Releases

Tuesday, August 4th, 2009

 

Newsworthy press releases that are infused with keyword-rich content are priceless to your online business presence. These are called SEO press releases and if they are properly written, they have the potential of increasing traffic to your website from clients who are searching for your product and business. These press releases can also provide improved rankings overall and increase the chances of additional press by being listed on quality news sources that are crawled by search engine newsbots. Press releases that are filled with SEO content writing can even enhance backlinks and increase your business’s brand awareness.

 

Benefits of SEO Press Releases:

 

v Search Engine Visibility

v Top Keyword Page Rankings in both Google News and Yahoo News

v Possible coverage from the media

v Millions of headline impressions throughout the word wide web that run RSS headlines

v Backlinks (links back to your site) from reliable news websites

 

The two most important factors on writing quality SEO press releases are in writing the press release and in distributing the press release via SEO article marketing submission websites.

 

When utilizing SEO Copywriting in composing an SEO Press Release the following components must be evidenced:

 

v Social Sharing

v Video

v Anchor Text Link

v Images

v Pullout Quotes

 

Before you start to write a press release, you will need to know exactly which keywords you are optimizing for. A keyword or keyword phrase is a term that your visitors search for when they are looking for solutions that your product or service solves.

 

There are five fundamentals of an SEO Press Release:

 

Title:

The Title of your press release will need to include your keyword or keyword phrase and should not exceed 100 characters.

 

Summary:

The Summary should be an outline of your press release in only one or two sentences and using one or two secondary keywords and should not exceed 240 characters.

 

Body:

In approximately 300 words, write about the particulars of your news subjectively and in third person. Remember to include one or two quotes and use three to four keyword phrases.

 

About the Company:

Write about your company in the third person format in only two or three sentences. Remember to include a link to your homepage in the summary, preferably in an anchor text format.

 

Press Contact:

This should be somebody associated with your company that can be assigned as your company’s media contact. You will need to include their name, address, phone, email, and website.

 

When deciding on a heading for your press release, remember that the title often becomes the title tag on PR distribution sites and the title tag is a crucial part of what helps a page rank for a search term. Also, bear in mind that the title will always be in big bold letters on the search page. Search engines will select fragments of your press release that includes the searched keywords to use as a summary in search engine results.

 

Choosing the subject of your SEO press release should be the easiest part of writing it. Some examples of newsworthy subjects are as follows:

 

v A new product or service that your business now offers

v An interview that was conducted with your company

v A newly published report, book or e-book

v Appointing a new associate

v A new strategic partnership

 

Even if you try to write only one press release a month, you will probably start to see your company in a different light, because you will have to design new material, products or services to write about and this will only improve your value to your targeted audience.

 

Never write a press release from a first-person perspective, rather write from a third-person perspective. The press release should also be written rather objectively. Another thing to remember is to try and not use the word “you” too many times in your press release as this can cause your press release to be rejected for “too much advertising language.”

 

Quotes are the sales force behind your press release! This is where you should place your company’s promotion. The quote can be as subjective and self-promotional as you need it to be.

If you need help in writing a quality SEO press release or need any advice on article marketing in general, you can contact Anton Stoutjesdijk from New Frontier for further assistance. www.nfrontier.co.uk or contact him directly at info@nfrontier.co.uk
Copyright © 2008 New Frontier Integrated, Inc. All rights reserved.
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Wordpress Version 2.0.3 Review

Tuesday, August 4th, 2009

WordPress, the premier free open-source blogging utility, has gone through several upgrades in its life. Today it’s one of the most popular blogging tools on the Internet; it’s easy to use, powerful, and very versatile. It also has a very active base of skilled users who are eager to improve the product and to help out those who haven’t tried it before.
Though the Strayhorn 1.5 version is the favorite for many, it is not as stable or as secure as the newest version 2.0.3. The best part of the new version is the security patch; the new “nonce” security key reduces the chances of a malicious hacker finding a way into your admin panel. Besides the security patch, though, several minor bugs have been squashed with this version. Though a major upgrade to 2.1 is due out soon, the 2.0.3 is something you should definitely download and install if only because of the security fixes, which were actually backported from the major upgrade files.
In addition to the 2.0.3 install, you should be aware that some bugs have already been found, and that a plugin will need to be installed to repair those bugs. If you modify any of the files that this patch plugin fixes, you’ll need to either merge the changes with the new files or make those changes manually once again. You can find these issues by running a diff to locate changes; if the only changes you find are your own, then you’re fine, and otherwise you’ll need to merge them manually into the new files.
The short list of what WordPress 2.0.3 fixes includes:
•Small performance enhancements
•Movable Type / Typepad importer fix
•Enclosure (podcasting) fix
•The aforementioned security enhancements (nonces)
One mostly annoying bug shipped with 2.0.3 as well. It gives you an “Are You Sure?” dialog when you edit comments, and adds a backslash before each quotation mark in the post you’re editing. Make certain to download the patch.
What’s Up With The Security Problem?
The security problem seems minor, but the WordPress team is fixing it before it grows into something major. It’s a bug that takes advantage of the cookie you download when you sign into WordPress. The cookie in question prevents anyone unauthorized from accessing your admin panel. It’s tied to your user account, and verifies that you are the authorized administrator of the account you’re working on.
The bug that’s being fixed is one that takes advantage of a sociological trick. If someone created a link or a form pointing to your WordPress admin account, they might possibly be able to trick you into clicking the link. In the case of the one here, you delete a post. This sounds both minor and highly unlikely; but a small crack in the door can be exploited later by a dedicated hacker. And this is also the kind of bug that, a few years ago, allowed a hacker access to the Microsoft databases, from which he stole portions of the Longhorn and other codes. So yes, you do need to take it seriously.
WordPress had ensured you were safe from this kind of hacking by using a utility called HTTPREFERER. But this utility has some issues. For instance, with JavaScript in Internet Explorer, it can be spoofed. In addition, certain firewalls and proxies can strip the information it’s supposed to carry out, causing some people to be unable to use their WordPress admin accounts the way they’re supposed to be able to.
Now, instead of the HTTPREFERER, a nonce is used; this is a number used once. It’s like a password that changes every twelve hours, and is valid for twenty-four hours. The nonce is unique to the specific WordPress install being used, the WordPress user logged in, the action, the object of the action, and the 24-hour time of the action. When any of these is changed, the nonce is no longer valid. All plugin authors will have to ensure the nonce is added to their forms and other interactive capabilities that may be affected.
Upgrading from WordPress 2.0.2 to 2.0.3
As with any upgrade, the first thing you should do is back up everything: the files in your WordPress directory, the database plugin with any changes, and any data you have added should be backed up as well. In addition, it might be a good idea to do a second backup of your entire WordPress directory just in case something goes wrong with your install.
Now remove the wp-admin directory entirely. Also remove the wp-includes directory, except for any translation and language files or directories you may have added; add these files to the backup files you created earlier. Finally, remove all the files where WordPress is installed with the exception of the file http://wp-config.php.
Now you’re ready to start your install. Download and unpack the 2.0.3 version in a separate install directory. You want to make sure you can control files and directories you copy over. Now install the new wp-admin and wp-includes directories.
Install the rest of the files of the top directory, with the exception of the http://wp-config-sample.php file.
Now enter the admin panel. You should see the following message: “Your database is out of date. Please upgrade.” Follow the link provided to update the database, and follow the directions there. Now remove the files wp-admin/upgrade.php and wp-admin/install.php. Download the plugin fix; add it and activate it. Replace your backup files where they need to be, and do the comparisons if you’ve modified any of your earlier files. This should take care of the whole thing.
For geeks, there is also an upgrade package that only includes the changed files. Look for it under Changes Diff (2.0.2 > 2.0.3). It consists of a zip file that is much quicker to install, but you should be certain you can handle it before using it.

http://www.theinternetone.net
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Best Website: Simple Steps to Successful Websites (Paperback)

Tuesday, August 4th, 2009

Best Website: Simple Steps to Successful Websites

The Best Website® book shows how to profit at least $10,000 to $20,000 a month with your website business. The book details specifically “how-to” select the best type of web business to start, build a new website with Easy Web Design. Also, how to create remarkable Internet Marketing… with real results in 11 days! And finally a little known method about how to profit $100,000 in 30 days using a strategy no-one talks about.

About the Author
Leading Internet Entrepreneur and Author Nelson Bates has been making money online since 1995. In this time he has built the internet’s most successful marketplace to buy and sell internet businesses. This company was selected by the #1 internet marketing company in the world, (more…)

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13 Tips for Writing a Press Release

Tuesday, August 4th, 2009

Keep the following points in mind when writing your press release:
1. Is your news “newsworthy”? The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the “W” questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it.
2. Start strong. Your headline and first paragraph should tell the story. The rest of your press release should provide the detail. You have a matter of seconds to grab your readers’ attention. Do not blow it with a weak opening.
3. Write for the media. On occasion, media outlets, especially online media, will pick up your press release and run it in their publications with little or no modification. More commonly, journalists will use your press release as a springboard for a larger feature story. In either case, try to develop a story as you would like to have it told. Even if your news is not reprinted verbatim, it may provide an acceptable amount of exposure.
4. Not everything is news. Your excitement about something does not necessarily mean that you have a newsworthy story. Think about your audience. Will someone else find your story interesting? Let’s assume that you have just spent a lot of effort to launch a new online store. Announcing your company’s opening is always an exciting time for any business, but the last thing the media wants to write about is another online store.
This is old news and uninteresting. Instead, focus on the features of your online shopping experience, unique products and services. Answer the question, “Why should anyone care?” and make sure your announcement has some news values such as timeliness, uniqueness or something truly unusual. Avoid clichés such as “customers save money” or “great customer service.” Focus on the aspects of your news item that truly set you apart from everyone else.
5. Does your press release illustrate? Use real life examples about how your company or organization solved a problem. Identify the problem and identify why your solution is the right solution. Give examples of how your service or product fulfills needs or satisfies desires. What benefits can be expected? Use real life examples to powerfully communicate the benefits of using your product or service.
If you are reporting on a corporate milestone, make sure that you attribute your success or failures to one or more events. If your company has experienced significant growth, tell the world what you did right. Show the cause and effect.
6. Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations. If you feel that your press release contains embellishments, perhaps it would be a good idea to set your press release aside until you have more exciting news to share. Journalists are naturally skeptical. If your story sounds too good to be true, you are probably hurting your own credibility. Even if it is true, you may want to tone it down a bit.
7. Pick an angle. Try to make your press release timely. Tie your news to current events or social issues if possible. Make sure that your story has a good news hook.
8. Use active, not passive, voice. Verbs in the active voice bring your press release to life. Rather than writing “entered into a partnership” use “partnered” instead. Do not be afraid to use strong verbs as well. For example, “The committee exhibited severe hostility over the incident.” reads better if changed to “The committee was enraged over the incident.” Writing in this manner, helps guarantee that your press release will be read.
9. Economy of words. Use only enough words to tell your story. Avoid using unnecessary adjectives, flowery language, or redundant expressions such as “added bonus” or “first time ever”. If you can tell your story with fewer words, do it. Wordiness distracts from your story. Keep it concise. Make each word count.
10. Beware of jargon. While a limited amount of jargon will be required if your goal is to optimize your news release for online search engines, the best way to communicate your news is to speak plainly, using ordinary language. Jargon is language specific to certain professions or groups and is not appropriate for general readership. Avoid such terms as “capacity planning techniques” “extrapolate” and “prioritized evaluative procedures.”
11. Avoid the hype. The exclamation point (!) is your enemy. There is no better way to destroy your credibility than to include a bunch of hype. If you must use an exclamation point, use one. Never do this!!!!!!!!!!!!
12. Get permission. Companies are very protective about their reputation. Be sure that you have written permission before including information or quotes from employees or affiliates of other companies or organizations. Any dispute resolution will favor the other company, meaning that your press release may get pulled.
13. Write about your company. Your press release should end with a short paragraph (company boilerplate) that describes your company, products, service and a short company history. If you are filing a joint press release, include a boilerplate for both companies.

Sunil Shibad is copywriter and brand strategist at The Flea, a non-traditional marketing communication agency. http://www.fleaglobal.com. He blogs at http://newnimproved.blogspot.com
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